What is media literacy and how can we attain it? Media literacy as defined by Wikipedia is the process of analyzing, evaluating and creating messages in a wide variety of media modes, genres and forms. It uses an inquiry-based instructional model that encourages people to ask questions about what they watch, see, and read. Media literacy education provides tools to help people critically analyze messages to detect propaganda, censorship, and bias in news and public affairs programming (and the reasons for such), and to understand how structural features -- such as media ownership, or its funding model[1] -- affect the information presented. Media literacy aims to enable people to be skillful creators and producers of media messages, both to facilitate an understanding as to the strengths and limitations of each medium, as well as to create independent media. Media literacy is an expanded conceptualization of literacy. By transforming the process of media consumption into an active and critical process, people gain greater awareness of the potential for misrepresentation and manipulation (especially through commercials and public relations techniques), and understand the role of mass media and participatory media in constructing views of reality.
To learn is to acquire information. One hundred twelve million are blogging. That far exceeds the television broadcasting of 1.5 million hours of television. However, learning is more than just aquiring information. It is about discussing information, challenging information, creating information. This can create a sensory overload of information in a social network that is vast. How can we create meaningful connections of acquiring information? Semantics and personal connections are inseperable and integrated. Semantics: a word, concept or idea is not just meaningful for what it is, but for how it relates, connects and contrasts with other words, concepts and ideas. Personal: a person finds their own meaning and significance (their identity) not just in who they are but how they relate, connect and contrast with other people. Integrating of these two connections is simply relating words and ideas into a significant meaning of their own. This brings on learning in a media environment and creates significance to the individual.
Creating significance involves finding a narrative to provide relevance for learning, creating a learning environment that values themselves, and leverages the existing media.
References:
http://www.youtube.com/watch?v=J4yApagnr0s
http://www.youtube.com/watch?v=-4CV05HyAbM&feature=channel
http://en.wikipedia.org/wiki/Media_literacy
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